Lulu: The Software That Will Help Girls Make Smarter Dating Choices

TL;DR: If you’ve ever wished you could potentially test the guys you date, or the guys you-know-who tends to make good times, like you examine restaurants, next Lulu will make your fantasies become a reality. Just like the first-ever app for ladies, Lulu is bringing the lead-in this industry, assisting females generate wiser dating decisions and males become better daters.

From Amazon to Yelp, we’re in a world in which people love to review circumstances. Everyone cannot wait to generally share their view regarding their latest food or perhaps the finally apartment they lived-in, but what regarding newest man they proceeded a date with?

Well Lulu is the ideal outlet for doing that.

Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is actually an exclusive social media that gives ladies the ability to speed the men they date, advise date-worthy guys and show personal encounters with scores of some other like-minded females.

It really is like talking to your absolute best friend

Chong and Schwartz got the concept for Lulu after Chong had a memorable all-girls brunch knowledge. From changing stories about careers to romantic days celebration programs, she hoped she could bottle that feeling of companionship and set it to great utilize.

In 2013, that sight became a real possibility by means of Lulu, a space in which women feels secure when speaking about their unique really love resides.

Director of advertising Deborah Singer said this has been a long time coming for a software similar to this in the business, particularly with recommendations becoming popular in other elements of life.

“ladies today have recommendations about everything in their particular physical lives… yet we do not get suggestions for one thing as important as relationships and times,” she stated. “We think’s a really essential place for females to get aware and possess info [about] in order to actually generate smarter decisions on their own.”

Whether it’s score males they will have eliminated away with, suggesting high-quality dudes for other people or making buddy contacts, Lulu makes a significant effect.

“i do believe we are taking another info covering with the dating area,” Singer stated. “Dating is a thing that doesn’t have that details layer, therefore see ourselves as bringing much more information to that particular sector.”

Lulu stands out from other programs because Chong and Schwartz, and additionally everyone regarding staff, permit their unique personalities shine through, giving down that sense of talking with an extremely good gf.

Relating to Singer, Lulu is especially preferred among school females, that in a unique internet dating ecosystem and are finding feminine buddies to go to for suggestions about the dudes they truly are satisfying on campus.

Lulu also puts the confidentiality and security of their members very first. The app utilizes Twitter to confirm sex, age (nobody under 17 is actually permitted to join) and friends groups.

But try not to think boys are not permitted in this women club

In May, Lulu allowed guys to start with the software when they had been contemplating becoming reviewed.

Male people is able to see their own overall rating and which hashtags women can be making use of to spell it out them, like “#AlwaysHappy” or “#WearsEdHardy.”

Nonetheless can access data that presents how ladies rank all of them on characteristics such as for example humor, kissing skills and a lot more.

Lulu’s editorial staff even gives men skilled articles that offer matchmaking advice for the certain specified areas they need enhancement in.

Females also can ask the guys their unique opinions on a variety of subject areas, such as anal intercourse or generating a commitment.

Up until now above one million guys have actually accompanied, with the average analysis becoming a seven, and a few even look at the application 3 x every single day.

“We noticed that there had been a proper desire for food from guys to sorts of get analytics with what females were stating about all of them,” Singer mentioned. “our very own objective would be to really assist dudes enhance. Exactly like you would use Bing statistics in your web site to enhance it, this really is sort of Google Analytics for guys.”

Producing a safe, good atmosphere for all

Unlike web sites like Yelp or TripAdvisor, Lulu cannot allow women to write open reviews within reviews.

Women can be provided multiple choice options whenever cougars looking for young at the men alongside females can concur or differ utilizing the overview, which Singer mentioned promotes an optimistic atmosphere but also helps to keep user reviews from becoming needlessly mean.

“we are rating folks – we’re rating guys. We all know that this is actually a delicate and provocative thing getting undertaking, and we might like to do it in a thoughtful way plus in a constructive method,” she said. “We heard through the start from women which they did not wish to be an integral part of some thing mean, so we made the decision this particular format would keep that planet.”

Lulu uses that exact same format as time goes on when broadening with other common verticals like beauty, travel or business.

“you want to check-out a place where women are visiting Lulu and it’s really variety of their main place to go for getting info from other women,” Singer stated. “We’re actually concentrated on the merchandise and continuing to create methods to assist ladies share even more to get referrals.”

If you’re prepared to unleash your girl chat, down load Lulu (free-of-charge!) when you look at the application shop or Bing Play.