Advertising Exam

Advertising Exam

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Question 1 of 15

1. Question
Where would you set your budget and schedule?
- Campaign
- Ad Set
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Question 2 of 15

2. Question
You are selling shoes online. What campaign goal should you select to boost your sales in a short time?
- Reach
- Traffic
- Brand awareness
- Conversions
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Question 3 of 15

3. Question
Facebook lets you collect leads using a Lead Generation objective. What is not true about lead ads?
- Lead ads are usually cheaper per lead than website conversions from Facebook
- For lead ads you don’t need a landing page
- Lead ads do not work on mobile
- For lead ads you can select custom values to collect
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Question 4 of 15

4. Question
If you are paying for impressions in a Conversions campaign how would you measure whether the campaign is profitable?
- Your CPC is lower than your CPA
- Your CPC is lower than an industry average
- Your CPA is lower than the price of your product
- Your CPA is lower than your average profit from each auction
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Question 5 of 15

5. Question
If you want to decrease your CPA, you can try:
- Make your audience more narrow (more specific)
- Target those who already know your company using custom audiences
- Track conversions as a campaign objective to let Facebook optimize your reach
- All of the above
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Question 6 of 15

6. Question
On a Campaign level of an advertising account you specify:
- Target audience
- Placement of your ads
- Campaign objective
- Bidding strategy
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Question 7 of 15

7. Question
Facebook ads cannot be placed in
- Facebook newsfeed
- Facebook messenger
- Instagram, including stories
- Facebook Camera
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Question 8 of 15

8. Question
If you select pay per click, Facebook will show your ads:
- To people who are most likely to click on your ad
- To people who are most likely to become your customers
- To randomly selected people from your target audience
- To fans of your page
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Question 9 of 15

9. Question
If you see your relevance score is dropping in time, what can be the cause?
- Your audience is too narrow
- Your frequency is getting too high
- Your budget is too high or you are spending it too fast
- All of the above
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Question 10 of 15

10. Question
What is defined in an ad set?
- Audience, placement, budget, conversion type
- Ad types, audience, placement, budget
- Objective, budget, placement, audience
- Audience, pixel, budget, utm tracking
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Question 11 of 15

11. Question
If I add a keyword phrase ‘+cricket +bats’ then my ad may show on searches for?
- "cricket bats" and "English willow cricket bats"
- "english willow cricket bats" and "english willow bats"
- "cricket bats" and "baseball bats"
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Question 12 of 15

12. Question
The Google Search Network shows your ad when someone searches for terms that are similar to your:
- Ad Text
- Website
- Placements
- Keywords
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Question 13 of 15

13. Question
Sara manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
- Add a call to action like "Sign up for a free trial"
- A call to action like "Visit our gym now"
- A prominent headline like "FREE TRIAL MEMBERSHIPS AVAILABLE"
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Question 14 of 15

14. Question
Adam owns a car dealership and is creating an ad group for car rentals. What would be the most appropriate landing page for his ad?
- A page with general information on cars and a contact form
- A page with information on car rentals and a contact form
- Homepage, with links to car sales, rentals and accessories
- A page with a wide selection of cars for sale
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Question 15 of 15

15. Question
You can use audience targeting to show your ads to:
- Specific websites, based on specific interests
- Specific groups of people, based on their interests
- Specific groups of people, based on their location
- Groups of websites, based on specific interests
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