Marketing Strategies

Marketing Strategies

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Question 1 of 15

1. Question
Question 1. What does “branding” mean in digital marketing?
- Market segmentation
- Personal identity and image
- Putting your logo on products
- Sharing content
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Question 2 of 15

2. Question
Question 2. What is anchor text?
- The visible text that is hyperlinked to another page
- A slogan that sticks in a consumer’s mind
- It is the main body of text on a particular web page.
- The text in the top left of a webpage
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Question 3 of 15

3. Question
Question 3. What is the name given to marketing to customers based on their location?
- Geographic
- Psychographic
- Demographic
- Behavioural
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Question 4 of 15

4. Question
Question 4. What does CTA stand for?
- Consequence To Advert
- Core Theme Authority
- Call To Action
- Characteristic Tracking Advert
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Question 5 of 15

5. Question
Question 5. What does CRM stand for?
- Customer Relationship Management
- Consumer Relations Marketing
- Critical Relationship Manager
- Customer Returns Manager
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Question 6 of 15

6. Question
Question 6. Which of the following is the least important area to include in your keyword(s)?
- Title
- Body
- Permalink
- Meta Description
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Question 7 of 15

7. Question
Question 7. What is a buyer persona?
- A repeat customer
- Someone who joins your mailing list
- Your target audience
- A fictional representation of a group of customers
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Question 8 of 15

8. Question
Question 8. The specific steps that must be taken to implement the marketing strategy are?
- Marketing goals
- Marketing tactics
- Marketing plans
- Marketing audit
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Question 9 of 15

9. Question
Question 9. What feature does LinkedIn offer for Premium accounts?
- Ability to post multiple pictures.
- Increased abilities to connect directly and send messages to people
- Ability to post in groups
- Ability to create polls
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Question 10 of 15

10. Question
Question 10. What is meant by “niche marketing”?
- Targeting a broad based group of people
- Advertising on the television
- Targeting a very specific demographic
- Advertising only online
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Question 11 of 15

11. Question
Question 11. What tactics can you use to help maximize your creative output across social media platforms?
- Increasing the number of visual assets created.
- Creating assets that can be converted easily to suit other platforms.
- Taking existing visual assets and editing to suit social platforms.
- Choosing to focus on creating content for one platform at a time
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Question 12 of 15

12. Question
Question 12. On average the largest channel at 53% of traffic comes to websites from?
- Paid search
- Referring Domains
- Social Media
- Organic Search
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Question 13 of 15

13. Question
Question 13. What is the best way to increase engagement on your website?
- Make a website design as simple as possible.
- Have a lot of useful text to read.
- Make your website interactive with different types of assets like images, quizzes, downloads, videos, and audio.
- Have a lot of pages with image galleries
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Question 14 of 15

14. Question
Question 14. What is the right sequence of stages in the marketing funnel?
- Awareness, Interest, Evaluation, Consideration, Purchase
- Awareness, Interest, Consideration, Evaluation, Purchase
- Interest, Consideration, Awareness, Evaluation, Purchase
- Intent, Interest, Awareness, Consideration, Evaluation, Purchase
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Question 15 of 15

15. Question
Question 15. What is the difference between PPC and SEO?
- PPC is usually faster, SEO success sustains better long-term
- SEO generates organic traffic while PPC is used for branding
- SEO falls under SEM, PPC is a part of Analytics
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