SEO Exam

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Question 1 of 16

1. Question
What is responsive web design?
- A site design that adapts to the specific needs of the user
- A site design that uses CSS to dynamically adapt the HTML to fit the user's device and screen size.
- A site design that determines the user agent of the browser and sends different HTML sized for optimal viewing.
- A site that provides different HTML to Google from the HTML it delivers to users.
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Question 2 of 16

2. Question
What is the most important heading tag on a page?
- It doesn't matter; they are all the same.
- The <h1> tag.
- The highest level heading tag used on the page.
- The <h0> tag.
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Question 3 of 16

3. Question
What is the most important SEO ranking factor related to on-page content?
- The relevance and breadth of the content on the page.
- The use of keywords in the heading tags.
- The number of times the keywords are repeated in the content.
- Whether or not the target keyword is used in the first 50 words.
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Question 4 of 16

4. Question
What is keyword cannibalization?
- When you analyze competitors to discover keywords to target.
- When multiple pages on a site are optimized for the same keywords.
- When you compete for more than one keyword on the same page.
- When poor SEO implementation causes your page to be non-competitive for the target keywords.
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Question 5 of 16

5. Question
What are hreflang tags?
- They are used to tell search engines what language and country a website is intended to serve.
- They are used to tell search engines what language and/or country a website is intended to serve.
- They are used to tell search engines what language, or what language and country a website is intended to serve.
- They are used to indicate the preferred dialect of a language for a web page.
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Question 6 of 16

6. Question
When do you use the rel=”canonical” tag?
- To implement 301 redirects.
- To help resolve potential duplicate content problems.
- To point to the desktop version of mobile pages when you have a mobile subdomain.
- Both B. and C.
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Question 7 of 16

7. Question
When do you use meta robots noindex tags?
- To prevent pages from appearing in search results.
- To block search engines from crawling pages on your site.
- To stop PageRank flow into low-quality pages.
- All of the above.
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Question 8 of 16

8. Question
What is the “secret recipe” for turning websites into search results?
- Keywords
- Meta Tags
- Algorithm
- Search Engines
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Question 9 of 16

9. Question
What are some of the ingredients in a search algorithm?
- Keywords, Titles, Links, Words in Links, Reputation
- Titles, Links, Word Stuffing, Social Media, Traffic
- Keywords, Links, Search Engines, Search Results
- Keywords, Anchor Text, Brown Sugar, Flour
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Question 10 of 16

10. Question
How do Search Engines Deal with Linking Schemes (like paying for people to link to your website?)
- Search Engines have a list of disapproved Sites that they keep handy
- Search Engines can track your payments to Bad Sites
- Search Engines don't deal with linking schemes – it's common practice.
- Links from more trustworthy sites have more weight.
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Question 11 of 16

11. Question
What does a site need to be considered a Reputable Site?
- Consistent and Engaging Content
- Fresh Content
- Growing Numbers of Quality Links
- All of the Above
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Question 12 of 16

12. Question
Which of the following would be the best choice of URL structure (for both search engines and humans)?
- Www.wildlifeonline.com/animals/crocodile
- Www.wildlifeonline.com/category/277/article/563
- Www.wildlifeonline.com/563
- Www.wildlifeonline.com/O0665?id=563&cat=277
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Question 13 of 16

13. Question
How can Meta Description tags help with the practice of search engine optimization?
- They're an important ranking factor in the search algorithms
- They help to tell the engines which keywords are most important on your page
- Trick question – meta description are NOT important
- They serve as the copy that will entice searchers to click on your listing
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Question 14 of 16

14. Question
What is the generally accepted difference between SEO and SEM?
- SEO refers to organic/natural listings while SEM covers PPC, or paid search
- SEO tends to be a West coast term, SEM is more East coast.
- No difference, they're synonymous
- SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
- SEM implies association with a traditional marketing company, while SEO is usually independent or unaffiliated with traditional marketing.
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Question 15 of 16

15. Question
Which of the following is NOT a “best practice” for creating high-quality title tags?
- Make sure the title is unique for every page
- Include an exhaustive list of keywords
- Limit the tag to ~65 characters, including spaces
- Write compelling copy that encourages users to "click" your listing
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Question 16 of 16

16. Question
Spammy sites or blogs begin linking to your site. What effect is this likely to have on your search engine rankings?
- No effect – the search engines discount all spammy sites from passing link value, but do not penalize sites for receiving these links
- It will boost your rankings at Live/MSN, keep them the same at Yahoo! and lower them in Google as the three engines treat spammy links in different ways
- A very slight positive effect is most likely, as search engines are not perfectly able to discount the link value of all spammy sites
- It may negatively affect your rankings as search engines associate your site with bad neighborhoods on the web
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