SMO Exam

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Question 1 of 15

1. Question
What is the first thing a marketer should do?
- Build a Facebook Page
- Engage in a listening campaign
- Come up with a big idea/underlying theme
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Question 2 of 15

2. Question
In a typical interest category, are there more spectators, creators, or critics?
- Spectators
- Creators
- Critics
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Question 3 of 15

3. Question
A brand should never have its home Web site (or microsite) as the hub of its social marketing architecture.
- Ture
- False
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Question 4 of 15

4. Question
The ideal tweet length is:
- 240 characters
- 140 characters
- 120 characters
- 30 characters
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Question 5 of 15

5. Question
What’s the best way for large brands to spark social media engagement?
- Branded integration deals with applications
- Digital Word of Mouth
- Integration with traditional marketing channels
- SEO
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Question 6 of 15

6. Question
Community management can be used to describe:
- Twitter persona or feed management
- Private communities designed for market research
- Facebook Page management
- Public communities, like World of Warcraft
- All of the above
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Question 7 of 15

7. Question
The most important thing in using social media for crisis management is:
- Active listening
- Having a predefined crisis management plan
- Speaking the language of your audience while retaining your brand voice
- All are essential for successful crisis management
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Question 8 of 15

8. Question
What definition could best describe social marketing measurement?
- Social marketing programs' success cannot be measured due to the complexity of the medium
- It often makes sense to create proxies that can be mapped to traditional brand metrics such as favorability, purchase intent, etc.
- Impressions should be mapped to gross rating points (GRPs) so marketers can compare to TV
- All of the above
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Question 9 of 15

9. Question
When thinking of hiring a social media manager, it’s more important to hire someone who is passionate about the brand than someone who is a social media expert.
- True
- False
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Question 10 of 15

10. Question
Which of the following video sharing sites uploads and tracks the performance of your video across multiple video sharing sites?
- Youtube
- Vimeo
- Viddler
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Question 11 of 15

11. Question
Reddit, Delicious and Digg are examples of…
- Social Bookmarking Sites
- Online Video Sharing sites
- Blog Platforms
- Wikis
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Question 12 of 15

12. Question
____________ is the measurement of the percentage of your site’s visitors who see only one page of your site and then leave.
- Bounce Rate
- Conversion Rate
- Exit Rate
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Question 13 of 15

13. Question
Your CEO has just quoted a study that says that social media is a waste of time and money, as it rarely leads to sales online. You disagree. Which of the following responses is a valid counter-argument?
- Social Media has significant brand awareness and customer research benefits
- Social Media is an important part of the consumer's research process, so it impacts buying in that way.
- Consumers research online before buying offline, so social media affects offline sales.
- All of the Above
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Question 14 of 15

14. Question
Why do people initially choose to follow brands on Twitter and Facebook?
- To gain access to exclusive deals, coupons and discounts
- To provide feedback and engage in conversation
- To share their tastes with others in their social network
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Question 15 of 15

15. Question
What are ow.ly and bit.ly?
- Tools to both shorten a URL you wish to share via Twitter/Facebook etc… and deliver analytic data to track what you’ve shared.
- Tools to group conversations in Twitter so they can easily be found in Twitter Search.
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