SMO Exam

What is the first thing a marketer should do?

In a typical interest category, are there more spectators, creators, or critics?

A brand should never have its home Web site (or microsite) as the hub of its social marketing architecture.

The ideal tweet length is:

What’s the best way for large brands to spark social media engagement?

Community management can be used to describe:

The most important thing in using social media for crisis management is:

What definition could best describe social marketing measurement?

When thinking of hiring a social media manager, it’s more important to hire someone who is passionate about the brand than someone who is a social media expert.

Which of the following video sharing sites uploads and tracks the performance of your video across multiple video sharing sites?

Reddit, Delicious and Digg are examples of…

____________ is the measurement of the percentage of your site’s visitors who see only one page of your site and then leave.

Your CEO has just quoted a study that says that social media is a waste of time and money, as it rarely leads to sales online. You disagree. Which of the following responses is a valid counter-argument?

Why do people initially choose to follow brands on Twitter and Facebook?

What are ow.ly and bit.ly?